MyUserJourney is a GDPR-compliant, cookieless web analytics platform built for UK and EU businesses. Unlike Google Analytics, MyUserJourney tracks user behaviour without setting cookies, without requiring consent banners, and without sending data to third-party servers in the United States.
The platform is fully compliant with UK GDPR, EU GDPR, UK PECR (Privacy and Electronic Communications Regulations), and the EU ePrivacy Directive — making it the ideal Google Analytics alternative for businesses that take data privacy seriously.
Traditional analytics tools like Google Analytics 4 (GA4) require cookie consent banners, transfer personal data outside the UK and EU, and often create legal risk for website owners. MyUserJourney eliminates all of these issues by collecting only anonymised, aggregated data that never leaves your control.
The platform provides real-time visitor data, traffic source analysis, page performance metrics, user journey mapping, and AI-powered insights — all without a single cookie being set on your visitors' browsers.
MyUserJourney is designed for e-commerce businesses, SaaS companies, digital marketing agencies, content publishers, and any UK or EU business that needs reliable web analytics without the legal complexity of cookie consent frameworks. Whether you are replacing Google Analytics, supplementing it, or building a privacy-first analytics stack from scratch, MyUserJourney has the tools you need.
Get started for free — no credit card required. The free plan includes core analytics, cookieless tracking, and GDPR compliance tools. Upgrade to Pro or Business for AI insights, user journey replay, and advanced funnel analysis.